No documentário “Surveillance Capitalism”, Shoshana Zuboff explica que o chamado capitalismo de vigilância surgiu quando empresas de tecnologia, lideradas pelo Google e depois pelo Facebook, passaram a extrair não apenas dados necessários para melhorar serviços, mas também os chamados “excedentes comportamentais” — informações adicionais sobre hábitos, emoções e preferências dos usuários. Esses dados alimentam os…
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